The MS Amlin UK digital team has been investing in its UK digital SME platforms. Enhancing and expanding its product offering and digital platform capabilities which has been recognised with two prestigious industry award nominations. 

The UK SME insurance market is a large and highly competitive marketplace but it is also hugely varied, covering a wide range of industries and sectors with diverse insurance needs. The environment is even more challenging at the moment for SME’s but their desire for simple and affordable cover that meets their needs is as important as ever.

MS Amlin understands the importance of offering slick and efficient digital trading platforms to make it easy to do business with us. But at the same time offer up deep industry knowledge through expert underwriters allowing us to be responsive and flexible to the individuals clients’ needs. This combination of speed, technology and human knowledge offers a powerful insurance solution for our brokers and their clients.  

We know that trading right now can be difficult for our broker partners who have the challenge of offering up their expert advice and providing the right level of cover with an attractive premium in the most efficient way possible. We have been listening to our brokers, helping us develop market leading e-products and trading platforms that really deliver what our brokers need, including the ability to provide white labelled solutions that are flexible and cost effective for niche and specialist SME markets.

Our approach of understanding the brokers’ and clients’ needs, and matching this with our underwriting knowledge and simple technology solutions, has resulted in us being shortlisted for two industry awards for our Agricultural trading platform. The Insurance Post magazine British Insurance award for Digital Innovation and Insurance Times Tech Innovation awards, both recognise how the digital trading proposition created with Countrywise offers a highly effective and tailored solution to a niche market. These nominations highlight not just the importance of the technology, but how the human service and flexible collaborative approach can be combined to really meet the needs of brokers and clients.

We are excited at being recognised in this way and look forward to continuing working with our broker partners and to develop more award winning trading solutions.

Click here to find out more about the UK SME digital proposition.