MS Amlin unveils new livery for MS Amlin Andretti
New York - 13 July 2017 - MS Amlin, the specialist global (re)insurer, today unveiled a new livery for its Formula E team MS Amlin Andretti to celebrate its integration into its parent company, Mitsui Sumitomo Insurance, part of top 10 global non-life insurer, Japan’s MS&AD Insurance Group Holdings Inc.
The new livery design features the original MS Amlin Andretti livery being peeled away to reveal the logo of MS&AD, so sending the message that behind MS Amlin lies the power and strength of Japanese insurance giant, MS&AD.
Instantly recognizable to the millions of Japanese fans of the Formula E series, MS Amlin Andretti now provides those fans with a new team to follow.
Adrian Britten, MS Amlin’s Director of Brand said: “Our business enables people, businesses and communities to overcome adverse events such as those brought about by extreme weather. Providing continuity and creating resilience around the world is simply what we do. Championing alternative fuel transport solutions shows our commitment to mitigating risks that threaten us all. That’s why MS Amlin committed to the Formula E series before the first cars ever hit the streets. It’s why we are still racing on landmark city streets around the world."